eBook
Website Design Basics
Short
one page websites designed for selling eBooks typically
do more harm than good, even more so when the topic of the
eBook is outside of the traditional online marketing/make
money online niche. If you are publishing your first eBook,
spend some time and develop your website with lots of quality
information. Such an approach will help you establish yourself
as an expert, in addition to giving your page a chance to
generate traffic directly from the search engines.
While
some may argue it’s a good idea to give the visitor
the option to either sign up for your mailing list or leave
your site, the vast majority of eBook publishers would be
best served by building a full scale website first, and
exploring other short pitch pages in the future after you
have established a voice. After all, how many people do
you realistically think sign up to get essentially spammed
by someone who comes off like a snake oil salesman, and
with this sort of sales first mentality, this is exactly
what you will look like no matter how good your product
is.
Maybe
someone has told you otherwise, but one page websites are
garbage because they have no content, which is really what
draws both people and search engines to your site in the
first place. With little to no text, it is damn near impossible
for a search engine like Google or Bing to index your page
and send you the targeted traffic your site needs to make
sales. Yes, you could pay big bucks and generate traffic
at a few bucks per click, but such costs are unreasonable
and highly unlikely to produce anything close to a positive
return. Instead, prepare your site with lots of good content,
and then streamline the navigation of your site to give
the visitor every chance under the sun to buy your eBook.
You
sell eBooks by generating interest and giving people a reason
to look inside. Chances are, your one page website will
fail to make a mark. More on eBook
publishing