eBook
Website Design Basics
Creating
a good website for selling eBooks involves more than a single
page sales letter. Think about it, your visitors are looking
for information, and how credible can you be when your site
looks like a “snake-oil” salesmen pitch rip-off
scam? Rather than building a mini-website with limited content,
hosts as much quality information from your website as possible.
Your results will be staggering.
By making
sure to have lots of content, you will have the greatest
chance to persuade visitors that you are an “expert”
in whatever topic you are covering. Without it, many will
instantly click off your site and never come back. Instead,
make your site memorable with original content, and you
will greatly enhance the chances someone will stay on your
site and possibly come back to it, too. If you are purporting
to be an expert in a field, building a one page sales letter
is an extremely short sided outlook to be taking when long
term results is what you are after.
More
than anything, writing and hosting lots of content on your
website will give your site the greatest chance of generating
organic search engine traffic. One page sales letters may
be good at advancing the sale, but there is very little
clicking, and therefore little chance to optimize your website.
Each time someone comes to your site and clicks around text-based
links, each click is essentially a vote for your website.
Most eBook sales focused websites completely neglect this
important aspect of SEO.
I
don’t mean to rip on the one-page sales letter website
too much, after all it does have some advantages in that
it opens the sale from the off-set, however the drawbacks
are just too much to overcome. Recently, there has been
a ton of talk about disguising what is essentially an eBook
sales letter as a content filled website, and it is actually
rather easy. In simple language, hosts lots of pages filled
with original content, and then steer the visitors onto
the money making sales pages of your site. So how do you
achieve this task? You will have to read The eBook Education
to find out.
Short
one page websites designed for selling eBooks typically
do more harm than good, even more so when the topic of the
eBook is outside of the traditional online marketing/make
money online niche. While some may argue it’s a good
idea to give the visitor the option to either sign up for
your mailing list or leave your site, the vast majority
of eBook publishers would be best served by building a full
scale website first, and exploring other short pitch pages
in the future after you have established a voice. After
all, how many people do you realistically think sign up
to get essentially spammed by someone who comes off like
a snake oil salesman, and with this sort of sales first
mentality, this is exactly what you will look like no matter
how good your product is.
Maybe
someone has told you otherwise, but one page websites are
garbage because they have no content, which is really what
draws both people and search engines to your site in the
first place. With little to no text, it is damn near impossible
for a search engine like Google or Bing to index your page
and send you the targeted traffic your site needs to make
sales. Yes, you could pay big bucks and generate traffic
at a few bucks per click, but such costs are unreasonable
and highly unlikely to produce anything close to a positive
return. Instead, prepare your site with lots of good content,
and then streamline the navigation of your site to give
the visitor every chance under the sun to buy your eBook.
You
sell eBooks by generating interest and giving people a reason
to look inside. Chances are, your one page website will
fail to make a mark. More on eBook
publishing