eBook Website Design Basics

Creating a good website for selling eBooks involves more than a single page sales letter. Think about it, your visitors are looking for information, and how credible can you be when your site looks like a “snake-oil” salesmen pitch rip-off scam? Rather than building a mini-website with limited content, hosts as much quality information from your website as possible. Your results will be staggering.

By making sure to have lots of content, you will have the greatest chance to persuade visitors that you are an “expert” in whatever topic you are covering. Without it, many will instantly click off your site and never come back. Instead, make your site memorable with original content, and you will greatly enhance the chances someone will stay on your site and possibly come back to it, too. If you are purporting to be an expert in a field, building a one page sales letter is an extremely short sided outlook to be taking when long term results is what you are after.

More than anything, writing and hosting lots of content on your website will give your site the greatest chance of generating organic search engine traffic. One page sales letters may be good at advancing the sale, but there is very little clicking, and therefore little chance to optimize your website. Each time someone comes to your site and clicks around text-based links, each click is essentially a vote for your website. Most eBook sales focused websites completely neglect this important aspect of SEO.

I don’t mean to rip on the one-page sales letter website too much, after all it does have some advantages in that it opens the sale from the off-set, however the drawbacks are just too much to overcome. Recently, there has been a ton of talk about disguising what is essentially an eBook sales letter as a content filled website, and it is actually rather easy. In simple language, hosts lots of pages filled with original content, and then steer the visitors onto the money making sales pages of your site. So how do you achieve this task? You will have to read The eBook Education to find out.

Short one page websites designed for selling eBooks typically do more harm than good, even more so when the topic of the eBook is outside of the traditional online marketing/make money online niche. While some may argue it’s a good idea to give the visitor the option to either sign up for your mailing list or leave your site, the vast majority of eBook publishers would be best served by building a full scale website first, and exploring other short pitch pages in the future after you have established a voice. After all, how many people do you realistically think sign up to get essentially spammed by someone who comes off like a snake oil salesman, and with this sort of sales first mentality, this is exactly what you will look like no matter how good your product is.

Maybe someone has told you otherwise, but one page websites are garbage because they have no content, which is really what draws both people and search engines to your site in the first place. With little to no text, it is damn near impossible for a search engine like Google or Bing to index your page and send you the targeted traffic your site needs to make sales. Yes, you could pay big bucks and generate traffic at a few bucks per click, but such costs are unreasonable and highly unlikely to produce anything close to a positive return. Instead, prepare your site with lots of good content, and then streamline the navigation of your site to give the visitor every chance under the sun to buy your eBook.

You sell eBooks by generating interest and giving people a reason to look inside. Chances are, your one page website will fail to make a mark. More on eBook publishing