eBook Website Design Basics

Short one page websites designed for selling eBooks typically do more harm than good, even more so when the topic of the eBook is outside of the traditional online marketing/make money online niche. If you are publishing your first eBook, spend some time and develop your website with lots of quality information. Such an approach will help you establish yourself as an expert, in addition to giving your page a chance to generate traffic directly from the search engines.

While some may argue it’s a good idea to give the visitor the option to either sign up for your mailing list or leave your site, the vast majority of eBook publishers would be best served by building a full scale website first, and exploring other short pitch pages in the future after you have established a voice. After all, how many people do you realistically think sign up to get essentially spammed by someone who comes off like a snake oil salesman, and with this sort of sales first mentality, this is exactly what you will look like no matter how good your product is.

Maybe someone has told you otherwise, but one page websites are garbage because they have no content, which is really what draws both people and search engines to your site in the first place. With little to no text, it is damn near impossible for a search engine like Google or Bing to index your page and send you the targeted traffic your site needs to make sales. Yes, you could pay big bucks and generate traffic at a few bucks per click, but such costs are unreasonable and highly unlikely to produce anything close to a positive return. Instead, prepare your site with lots of good content, and then streamline the navigation of your site to give the visitor every chance under the sun to buy your eBook.

You sell eBooks by generating interest and giving people a reason to look inside. Chances are, your one page website will fail to make a mark. More on eBook publishing